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Understanding when Fire Stations were ready to purchase a new fire truck




Preliminary research with key players uncovered that the majority of fire stations wanted trucks to last twenty years.  We selected the State of Florida as the sample research target.  All 726 fire stations in Florida were contacted to obtain a complete list of their vehicles including brand and age.


The data was analyzed and a target list was put together where the newest truck in a fire station’s fleet was already twenty years old.  The company was directed to focus all sales efforts for the next week on those target fire stations.




The company sold eight new fire trucks in the first week. We were assigned the project to complete this research throughout the country.

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